The athleisure market was valued at $310.2 billion in 2022 at a CAGR of 8.9% over the forecast period from 2023-2028
Athleisure refers to a fashion trend characterized by athletic clothing that is both comfortable and aesthetically appealing. This athleisure grew out of the dynamic use of the yoga pant. Although yoga pants were designed for the gym, their comfort and simple look led women to start wearing them in casual and formal settings. Athleisure is at the crossroads of activewear and traditional Sportswear, which was initially intended as daytime or leisurewear but was eventually adapted for more formal situations. Activewear clothing is more versatile and stylish, as well as functional and comfortable. Athleisure is athletic apparel that people can wear in non-athletic settings.
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The main factors that have considerably increased the demand for the athleisure market. The increasing number of gyms & fitness centres and the rapidly evolving fashion trends among consumers are driving the marketâ€™s revenue. The increasing disposable incomes, technical innovations, and growing product awareness drive market growth. The rising self-care among millennials drives the market growth. The growing demand for comfortable and fashionable clothes is the major factor driving the market growth. The increase in focus on wellness and health contributes to driving the market growth.
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The stiff competition among players in terms of designs, quality, prices, and supply chain is the major factor to restraint market growth.
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Middle east and Africa
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