Automotive Digital Instrument Cluster Demand Expected to Shoot Up in Asia-Pacific in Coming Years

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Puneet Shah
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The surging adoption of automotive digital instrument clusters can be attributed to the burgeoning sales of premium cars across the world. Audi, Lexus, Porsche, Volvo Cars, Land Rover, Infiniti, and Cadillac are some of the most popular luxury car brands in the world. Moreover, the increasing integration of innovative human-machine interface (HMI) solutions in car cabins, owing to the soaring competition among premium car manufacturers, is also boosting the adoption of digital instrument clusters in the automobile industry.

Additionally, the rising incorporation of display-based digital instrument clusters in vehicles will fuel the automotive digital instrument cluster market at a CAGR of 21.8% during 2018–2023. According to P&S Intelligence, the market revenue is expected to surge from $2.0 billion in 2017 to $6.6 billion in 2023. A larger display panel offers a wide view and is better for rapid viewing of information. Moreover, the reducing cost of the central processing units (CPUs) and liquid crystal display (LCDs) panels will also amplify the installation of large-sized display-based digital instrument clusters in the coming years.

Nowadays, Visteon Corporation, Continental AG, Magneti Marelli S.p.A., Intel Corporation, DENSO Corporation, NVIDIA Corporation, Robert Bosch GmbH, Panasonic Corporation, Delphi Automotive PLC, Nippon Seiki Co. Ltd., and Yazaki Corporation are focusing on product launches and partnerships to offer better digital instrument clusters to automotive original equipment manufacturers (OEMs) and aftermarket suppliers. For example, in January 2018, Intel Corporation and Luxoft together developed a solution for a novel automotive reference platform (ARP) and prototyping platform for advanced driver assistance systems (ADAS) and infotainment.

Globally, Europe adopted the highest volume of automotive digital instrument cluster in the recent past, due to the vast sales of electric and premium cars in the region. According to the European Federation for Transport and Environment, in 2020, battery-electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) accounted for 5.4% and 5.1% of the passenger car sales in the European Union nations. Volkswagen ID.3, Renault Zoe, and Tesla Model 3 are the most widely sold BEVs, whereas Mercedes A250e, Volvo XC40, and e Volkswagen Passat are the top-selling PHEVs in EU nations.

Thus, the growing adoption of premium cars and ongoing development in autonomous technology will augment the need for digital instrument clusters in the automotive sector in the coming years.

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