Urban Sadhu Beauty uses organic, full-spectrum CBD combined with a mix of essential oils. Each product is carefully crafted to relieve tension and aid in warming up the muscles, either to enhance a yoga practice or simply as part of a stress-relieving self-care routine.
URBAN SADHU BEAUTY: A SMALL BATCH AND FULL-SPECTRUM CBD PERFORMANCE BEAUTY COLLECTION THAT TAKES ON THE PHYSICAL AND MENTAL STRESSES OF MODERN LIFE.
JERSEY CITY, N.J. Youâ€™re feeling stressedâ€”your muscles kind of hurt. Your joints are ache. Your temples throb. Maybe not all simultaneously, but this part and that part shout out some disapproval regularly. It could be from too much workout-level cardio and not enough just plain walking around. It could be from overstretching in yoga and never stretching at work. It could be from too much just sitting, sitting, sitting. Or maybe itâ€™s from years of hitting the streets every day, energy up, ready to go. Or all, combined.
Youâ€™re looking to get some relief. You decide to tryout some of the CBD-infused healing lotions you have heard about. You look online. And immediately get overwhelmed. You head to the store. How do you know which one is legit? Which one works? Which one isnâ€™t just fancy marketing? Which ones have been developed by people who have a clue? And tried out by people like you?
Welcome to Urban Sadhu Beauty. Developed by well-respected yogi Austin Sanderson and his partner Bobby Hranichny. They knew that the energy and sensory stimulation required to engage in a hard-surfaced, fast-paced, active urban (or suburban or rural) lifestyle could make it difficult to de-stress and cause chronic inflammation. Based on their needs and clients at their Urban Sadhu Yoga studio in Jersey City, N.J., where Sandersonâ€™s unique ancient-meets-modern Urban Sadhu Yoga methodâ„¢ is practiced.
They envisioned a collection of healing body products founded in the Ayurvedic healing tradition focused on natural, herbal remedies. But they would update the approach, Sanderson says, by including innovative full-spectrum CBD* into each product. (There have been studies that suggest that CBD can reduce pain due to inflammation, and anecdotally, users of CBD products have reported beneficial results.) It could be used, say, by yoga practitioners, but also by anyone seeking relief from inflammation and a stressful life routine. The new Urban Sadhu Beauty collection was born.
Key attributes that differentiate and elevate Urban Sadhu Beauty products from other CBD-infused beauty products include:
â€¢ Concepted by a well-respected yogi with a deep understanding of Ayurvedic healing methodologies and with first-hand experience with healing powers of Full Spectrum Organic CBD products.
â€¢ Developed in conjunction with Colorado-based In Season Beauty, custom private-label CBD-infused beauty products were established. Founded in 2015 by Stefanie Soifer, a licensed esthetician for 16 years, In Season is female-run and operated.
â€¢ Made from plant- and therapeutic-grade essential oils-based ingredients in small batches to control quality and efficacy. There is no animal testing.
â€¢ Infused with full-spectrum organic CBD from hemp plants, which contains all the beneficial elements of the plant but none of the psychotropic effects of THC.
â€¢ Formulated carefully to include the precise amounts of CBD needed for effective relaxation or pain relief. Used by In Season Beauty employees and Urban Sadhu Yoga studio employees and clients.
â€¢ CBD is short for cannabidiol, one of many cannabinoids produced by plants in the cannabis family. Cannabinoid receptors are present throughout the body and are associated with pain sensation, appetite, immune function, mood, etc.
Contact: Madeline Cericola
JMPR and Marketing
madeline ( @ ) jmprandmarketing dot com