Independence, OH, January 28, 2022 — Maximum Value Partners (MVP), a small business coaching practice owned and operated by Adam Sonnhalter and Jack Mencini, recently announced the creation of a landscaper division of its small business coaching practice. The new division will offer consulting services specific to the landscaping businesses in the areas of sales, marketing, operation and finance.
â€œThe seasonal nature of a landscaping businessâ€”particularly the ones weâ€™ve worked with in the greater Cleveland areaâ€”make it rather unique from the other trades,â€ said Jack Mencini, who began MVP with Adam back in 2003. â€œA large component of coaching landscapers is teaching them how to be more operationally efficient during busy season and more productive during the â€˜off seasonâ€™ in the winter.â€
Part of MVPâ€™s work involves recruitment and training seasonal staff. Many landscapers had previously utilized the H-2B visa program for seasonal workers. With increased restrictions over the past few years, landscapers have had to find and develop staff on a local basisâ€”a large challenge in todayâ€™s job market.
MVP also helps landscapers develop a transparent work culture featuring frequent staff meeting and sharing business plans and goals and making employee satisfaction part of the company brand. That includes utilizing social media pages to showcase the work of staff members.
Adds Adam, â€œI guess itâ€™s not much of a coincidence that weâ€™ve worked with so many landscapers. Jack and I actually met when I was a caddie and he was a wannabe scratch golfer. More than 30 years laterâ€”20 of those as business partnersâ€”we still gravitate towards finely manicured lawns and the people who make that happen.â€
The pair also take a caddy-like approach to coaching small business clients like landscapers. Working as a tandemâ€”clients will meet with both Adam and Jackâ€”the pair employ their MVP Playbookâ€”featuring the 7 Keys to Success and the 3 Circlesâ€”while helping small business owners get unstuck from the endless â€œhowâ€ questions that come with running a business. This formula has elevated the games of businesses ranging from landscapers to IT consultants, body shops to marketing firms.
â€œMany landscapers start as solopreneurs and consequently donâ€™t have somebody to talk to about running the businessâ€”except maybe other landscapers who are, in fact, competitors,â€ said Jack. â€œWe provide that resource to landscapers with the added wisdom that comes from more than 20 years of working with small business owners plus being small business owners ourselves.â€
Typically, MVP will meet once or twice a month with clients. During Covid thatâ€™s largely been by video conference. At each meeting, clients have action items to report back on. This holds clients accountable and creates a collaborative process that has benefited clients in a wide range of businesses.
â€œBy asking questions and really getting to know clients before we start working with themâ€”prospects must take and pass a coachability testâ€”we can help landscapers and other small business owners address such issues as improving efficiency, increasing profitability, defining management structures, buying/selling a business, preparing for transitions and more,â€ said Adam.
For more information about MVPâ€™s landscaper division and its other services, visit or call (877) 849-0670 https://maximumvp.com/. You can also get to know MVPâ€™s dynamic duo by tuning into its podcast, Dirty Secrets of Small Business on your favorite podcast player and its website.
About Maximum Value Partners:
Adam Sonnhalter and Jack Mencini began Maximum Value Partners (MVP) back in 2003 as a business coaching practice dedicated to small businesses. Based in the greater Cleveland, Ohio area, the duo takes a different approach to coaching, employing their MVP Playbookâ€”featuring the 7 Keys to Success and the 3 Circlesâ€”while helping small business owners get unstuck from the endless â€œhowâ€ questions that come with running a business. This formula has elevated the games of business ranging from landscapers to IT consultants, body shops to marketing firms.
Since their inception, MVP has worked with hundreds of small businesses with a myriad of issues: improving efficiency, increasing profitability, defining management structures, buying/selling a business, preparing for transitions and more.
For more information on MVPâ€”including Adam and Jackâ€™s long-running podcast, Dirty Secrets of Small Business visit https://maximumvp.com/ or call (877) 849-0670.